Behind the scenes

ME.LAND Interview

We met Fédéric Robert founder of ME.LAND Officiel

Country: France What: Sneakers | For: Men/Women | Style: Urban, arty| Category: Emerging Brand

ME.LAND is a footwear brand specialised in unisex sneakers

Interview Magazine

5min~READ

1. Where do you draw your inspiration from?

Art is the first place where I would draw my inspiration from.

Every season, there is a piece of art to give me the color theme of the season and the story telling.

It all depends on what I see, the exhibition I have attended or any artist I would meet.

2. How would you describe your designs?

My designs are easy and simple. What make the difference is the mix of materials and inspiration.

I am designing shoes for people who are looking to outstand without shooting it !

Meland Officiel Sneakers

3. How did you get into designing Sneakers?

I have always worked in fashion, and after all these years I really wanted to express my DNA instead of fulfilling the others. So I have launched my own brand ME.LAND

And as I like to wear comfortable, chic but colourful shoes, I have decided to go for sneakers.

4. Which one is your favourite piece from your collection and why?

I really like the new shape I have designed which is an open lace.
I made it in 3 different colors to push on this style.
And it works well.

Sneakers Fluo Beaker

5. How would describe your ME.LAND customers?

ME.LAND customers are either men or ladies.

They are looking for comfortable shoes with style. I would say they are good boys and girls mostly rebel at heart. They really want to make a difference on their look and on their consumption.

Meland Officiel Sneakers

6. When you are creating a piece or a collection, how does the process work?

The first think that I do is to draw the model on the last. In 3D because it is not the same as doing it on a piece of paper.

Once I am happy with the result, I send it to the craftsmen to make the first sample. We then go back and forward to achieve the final result.

This leaves me time to think about the combination of materials and colors I will make.

At ME:LAND we value Art & Craftsmanship

7. What has been your biggest struggle as a designer?

My biggest struggle would have been to develop the brand enough so that it could auto finance itself. You can do the best shoe, if people do not buy, you would not be able to last !

 ♥ ♥ ♥ 

Meland Officiel Sneakers

8. What makes a good shoe?

Style and Comfort of course!

9. How many pairs of shoes do you own?

I probably have more than 50 pairs in my cabinet.
And I try not to keep too many otherwise my flat is going to be too small !

10. If you weren’t a designer, what would you be doing?

Travelling through the world being a climate activist sounds quite nice, doesnt it?
Otherwise being an impact investor, supporting only social and environmental projects would be such an amazing experience.

11. Your favourite moment of the day?

My favorite moment of the day is when you have finished working and you relax on a terrasse with friends drinking a glass of wine or beer. My friends are my rock, without them I would not be able to go forward.

Meland Officiel Sneakers
Emerging Footwear Brands Men and Women
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Read more about ME.LAND's Company profile & The Brand's transparency or
Discover our Curated Selection of sneakers and Product Reviews.

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