Woowooki – Behind the name, a word with several meanings.

First meaning – some kind of creatures/spirits from the invisible world.
Second – mirror of the internal personality, state of being.

Every one can become woowooki when we think about our intside world and when we reflect it outside.

We are inspired by various things: lines, forms, people…Sometimes it can be a simple word that inspired us with our backpack Sinobu.
The concept of a Nindja backpack which we developed further. Sometimes fabrics and textures dictate images.

Like a declaration of LOVE to every owner of each bag.

Our designer team is 2 people who esteblished the brand. Lera Pechenaya dedicated more than 10 years to fashion.

Andrey Netovanniy stopped his office work in Russia in 2012. He moved to Liverpool where he started studying leather work.

Both met in Budapest at a festival in 2015 and decided to launch a collection which kicked off the brand story.

In reality we don’t have any favourite one. All of our bags are like children for us. Lera often carries the red leather KOWA bag.

Usually we start with an idea. Lera the creative director is responsible for that.

She is drawing pictures, thinks through the idea in details. After that comes the making and technology where Andrey plays his role. He is responsible for prototypes, materials, pilots e.t.c