Behind the scenes

SEÒRAS Bags

We met George Kitras Founder of SEÒRAS.

Country: Greece What: Bags | For: Women | Style: handcrafted, urban | Category: Emerging Brand

SEÒRAS has 3 core values: "Timelessness, simplicity and durability."

Interview Magazine
5min~READ

1. Where do you draw your inspiration from?

Creativity is like a muscle.
If you don’t use it, it gets weaker. I have always been fond of arts, architecture, design & the personal style of the people around me.

2. How would you describe your designs?

In brief, I would describe the designs of my handbags: “the air of old world luxury in a totally new fashioned look.”

SEÒRAS Bags | Fashion from Greece

3. How did you get into designing bags?

After some unforgettable years in Marketing & Product Development I decided to pursue my inherent creativity.

I always had a fascination for superior quality products, top aesthetic standards and global fashion trends.

The creation of my private label SEÒRAS came as an evidence.
Designing premium leather handbags & fashion accessories for women is my Brand’s core business.

Hey George, what are the things you should always carry in your bag?

Things you should carry in your bag
favourite fragrance, sanitizer, breath freshener, makeup necessaries, phone charger

4. Which one is your favourite piece from your collection and why?

Though it is difficult for me to choose, my choice goes straight to the HOBO BAG WITH LONG TASSEL from my “Darker Atmospheres” Collection.

This bag comes in a practical shape. it is embellished with side hooks and extra long handmade tassels. The straps have some beautiful leather combo details. A pinch of “Everyday Luxury” feel!

5. When you are creating a piece or a collection, how does the process work?

Colours, textures and “instinct”, always come first.

Then it is a continuous brainstorming where we have to define the shapes, the styles and the major “theme” for each Collection that will have to be incorporated.

We discuss it with my production Team, with intense exchange of ideas. We makes the samples and finally get together for the approval of final pieces.

 ♥ ♥ ♥ 

SEÒRAS Bags | Fashion from Greece

6. 6 things you should always have in your bag?

Every woman’s well packed purse should in my opinion include: favourite fragrance, sanitizer, breath freshener, makeup necessaries, battery case or portable cell phone charge.

7. If you weren't a designer, what would you be doing?

If I possessed the adequate, necessary training and formal instruction, I would have loved to be a film director. That means the ultimate artistic-multitasker.

My favourite moment of the day:
First fresh coffee of the day with anticipation, in order to get my brain oiled and organize my daily agenda!

New Bag 2019 Labels, handbag designers
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Read more about SEÒRAS's Company profile & The Brand's transparency or
Discover our Curated Selection and Product Reviews.

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