From the days of artisanal fishing together with Moixonet (a retired fisherman from a small Mediterranean village) and from the shoes that he always wore, the traditional navy blue “camping” shoe with a hole in the big toe and faded from years of use, was born the idea of reinventing this classic footwear worn by our elders.
Brought up to date by adding high-quality fabrics and designs based on the Mediterranean lifestyle, they can be worn on any occasion Fleeing from the pigeonholes of urban sports shoes and dress shoes, and a far cry from flip-flops, we seek the comfort of the sporty merged with the elegance of traditional shoes.
And thus we created a new category: Sandshoes – shoes made to enjoy the finer moments in life – fun, colorful, elegant, practical and designed for people who really know how to appreciate it.
The six collections available this summer try to understand the peculiarities of the human being and send us very evocative messages from all over the Mediterranean.
Our inspiration comes from everything related to the beach lifestyle….. From the sand to the depths of the sea, the coastal villages, the people and of course the nature……. basically the sea is our passion, our playground and our way of life.
It’s really difficult to choose a favourite! Every style has it’s own moment for me, but I would say that lately I’m wearing the ALVAREZ ICE CREAM all black the most! The nice natural gum sole is perfect for long walks next to the ocean and the upper mesh give it the extra freshness you need on a summer day.
Everything starts with a good surf session and with all my senses heightened…then after, it’s a never ending search for fabrics that match what we want to transmit in the collection. And when we need to add a new style, we go to something that we need as beach lifestyle lovers.
With a huge love for shoes and the need for something that matches our lifestyle!
I’d probably be a free surfer and permanent traveller, hahahahahaha!!!!!
If I am in the ocean I love the early morning!
But if I am in the city I love the late night when the whole world stops working and I can be in harmony with everything that surrounds me.